1. It takes more than three seconds to load
53% of mobile visitors leave a page that takes longer than three seconds. Speed is a feature.
2. It doesn't work on phones
More than 60% of local searches happen on a phone. If visitors have to pinch and zoom, you've already lost them.
3. There's no clear next step
Every page should answer one question: what do you want the visitor to do next? Call, book, buy — make it obvious.
4. The design screams 2015
Visitors judge credibility in 50 milliseconds. An outdated site reads as an outdated business.
5. You can't update it yourself
If changing your hours requires emailing a developer, your website is working against you.
Recognize your site in this list? Get a free redesign estimate — it takes two minutes.